Recognized for “prime hipness” River North nets big-name, mission driven retailers
For an iconic outdoor apparel brand with a devoted fanbase and millions of social media followers, Patagonia demonstrated it has a knack for stealth in Denver last month.
The company moved into its new 11,160-square-foot space on the northeast corner of 26th and Walnut streets basically overnight on Dec. 15. Workers brought in loads of merchandise from the company’s longtime Denver digs at 15th and Blake streets without so much as an Instagram post. More than a month later, having already hosted gaggles of fleece vest fans and puffy jacket enthusiasts, there still isn’t a sign up on the building announcing it as a Patagonia store.
Quiet or not, the arrival of a household name like Patagonia carries weight for the River North Art District, bringing a new level of visibility and legitimacy to the growing retail scene in the still semi-industrial but ultra-trendy part of the city.
“It’s the biggest name to land in the whole neighborhood,” said Nathan Larramendy, director of the Visions West Contemporary art gallery across the street from the store. “We’re thrilled to have them.”
Larramendy put Patagonia’s opening on par with that of the Ramble, the district’s first hotel which debuted at 1280 25th St. in May 2018, in terms of the impact he expects it to have.
Another name brand outdoor gear company isn’t far behind. Burton Snowboards aims to open a combination retail-wholesale store later this year on the same block as Patagonia, taking on a 6,500-square-foot chunk of a former woodworking shop at the southwest corner of 27th and Walnut. The interior has a long way to go, but Burton put its logo up on the side of the building in time for passersby to see during the neighborhood’s hugely popular Crush Walls street art festival in September, company officials say.